WE’RE AS INVESTED IN EVERY PARTNER, AS MUCH AS WE ARE IN THE CREATIVE INDUSTRY.
Abel is a combination of diverse mindsets and skillsets. A scalable group of individuals with a core principle which comes before anything else – the passion and ability to think creatively. We’re strategic, production and process focused, detailed-oriented, and experienced in craft. All of us understand the power and importance of creativity in every role.
Founded by Nicole Jauncey (née Hetherington) and Simon Fowler - a creative team of over 15 years - Abel is a result of an industry of creatives wanting to go beyond their traditional formats to connect their talents directly with the brands who need them.
OUR METHOD
Our method is to mimic yours. We adopt your brand as our own. Inducting ourselves into your business to become your creative experience on the ground. An extension of your team and built to feel like an in-house creative department. It means we can be part of conversations prior to the briefing stage, with a preference to share and discuss rougher thinking sooner.
This mutual goal to lift the work together creates a united agenda - and puts the focus back on the job.
OUR SERVICES
With experience on iconic brands, who understand what it takes to create robust brand narratives that solve business problems, we’ll only take on work which excites us. From Brand Strategy and Creation including Platform Development, Visual Identity + TOV, Creative Campaign Development and Production Oversight – call on us at any stage of the project.
"Working with ABEL has been like finding the ideal co-pilot for SBS Bank as we look to achieve an ambitious growth plan through the creation of a strong brand. Their blend of collaboration, creativity and strategic nous, syncs seamlessly with our own approach. The team love having direct access to their creative minds, as it speeds up the creative process. Moreover, they're not just good at what they do but also a fun and value-adding bunch to partner with.”
— Shane Evans, Chief Transformation Office, SBS Bank
“ABEL has been a fantastic creative partner of Google's for many years. They inherently understand the digital ecosystem and as such are able to create high-quality, innovative and engaging work. On top of that they are a JOY to work with.”
— Victoria Berthinussen, Head of Creative Works, Google AUNZ
WE’RE AWARDED
(Recognition from our career together).
