Monsuta is a Japanese beverage brand looking to expand their offering of alcoholic drinks. Leveraging the success of their beer, they announced the launch of their latest thirst quenching refreshment - a lemon shochu vodka soda. As a young brand, they wanted to increase awareness and harness their bold personality to introduce their products to a new audience.

Celebrating Monsuta’s authentic Japanese drinks which are brewed and bottled in Japan, the campaign needed to draw attention to Monsuta’s origins as a unique point of difference. So how do we stand out amongst Aussie beer brands? By creating ads that are as authentically Japanese as the drinks themselves.

Working tightly with a team of Japanese advisors to create assets that were written in Kanji and spoken in Japanese, the campaign encourages people to lean in and learn more about the beverages.