LAUNCHING A HARD SELTZER WITH JUST THE RIGHT AMOUNT OF WRONG.

For many drinking has always come at a cost; headaches, hangovers and empty calories. And while it keeps a cheeky Sunday session feeling naughty, it means Monday’s are spent paying the price.

With Saintly’s low cal, no sugar, seltzer however, finally there’s a way to balance the disobedience of drinking on a school night with the benefit of feeling healthier. 

Working closely with the Chilli Marketing team we created the brand that is Saintly—Australia’s saviour from beer, wine, and evil spirits. From positioning and naming, to design and production in partnership with Warren for live assets, we brought to life a hard seltzer which praises the guilt-free good times.

Production // Warren
Photography // Mia Rankin