Everybody knows time moves slow when you’re waiting for something, but races by when you’re pressed for a deal. So with food delivery giant JustEat, we concepted a way to give twiddling thumbs something to do after they hit the ‘Order Now’ button—shop a bargain.

With an idea that was snapped up in partnership with leading online retailer ASOS, we gave hungry JustEat users 20% off everything on ASOS while they waited for their order to be delivered. 

Launching with a digital-led campaign in a production partnership with Byte London, we gave customers a taste of how their wait time could be transformed, with ASOS models shopping their delivery time in the latest gear. Not only did we deliverJustEat new customers in droves, we unlocked an entirely new audience of shoppers hungry for a deal.