Macquarie Bank offers some of the most advanced digital banking solutions in Australia, and it’s backed by their integrated Authenticator app. We wanted to highlight the exceptional length Macquarie Bank goes to, to ensure the protection of their customer’s assets with security that works away seamlessly in the background, wherever they are. 

Many authentication and security features disrupt users, stopping them in their tracks, and slowing down their daily life. We developed the campaign idea ‘Security that moves with you’ to highlight the fluidity and speed of the user experience. Leveraging bespoke camera techniques and special effects, we were able to demonstrate both the scale and geography of the application.

Featuring a series of slice-of-life moments, we worked alongside director Rag Rampal of Collider, and Sonar Music to convey how the Authenticator app provides all customers with multilayer protection with Macquarie’s digital platforms. The campaign is currently live across TV, digital, social, OOH, and cinema.