REMINDING AUSTRALIANS IT’S KNOWLEDGE THAT UNITES US.

In a time unlike any other, The Sydney Morning Herald and The AGE wanted to reaffirm their position as Australia’s most reliable, well-balanced local news source, and drive support for their journalism. Whether they’re making news, or reading about it, we needed to remind an isolated nation the importance and power knowledge plays in bringing us together. Leading with creative executions which spoke to the news stories Australians deserved to know, we shone a spotlight on independent journalism, and invited people to support the balanced coverage they’re looking for. 

Editing // Slik