For decades Wanderlust has been at the epicentre of the global wellness movement—creating events and experiences which have helped tens of thousands of people cultivate their best selves. 

Continuing their mission to empower people on their wellness journeys, and as a Certified B Corporation, Wanderlust wanted to create a range of potent, plant-active supplements. 

Wellness is one of the fastest growing categories, so to differentiate from a competitive and saturated market, we did a deep dive into research and carved out a unique and ownable strategy. Then, working as an extension of the Wanderlust team, we helped position the brand and its tone of voice; articulating a holistic approach to wellness that starts with a better you—and results in—a better world. 

The new positioning ensured the new range of supplements was a natural evolution of Wanderlust's existing offering, and a landmark in their commitment to helping Aussies do better by themselves, and their planet.

Identity Design // Tina Victoria