Ever wondered where your health insurance comes from? We did. While many people gravitate to big city insurance to protect their belongings, when it comes to your health, wouldn’t you want an insurer who lives and breathes a more wholesome way of life?

Westfund has grown up on 150 years of regional community values with origins and members based in rural communities. It’s health insurance from a healthier place. Westfund adopts a free-range lifestyle with a focus on mental health and wellbeing - something we wanted to share with the rest of Australia.

We relaunched the brand platform through a staggered campaign focusing on the different purchase phases throughout the year. ‘Switchers’ are those who purchase insurance when their existing policy is up for renewal. ‘Smart Savers’, are those taking out health insurance for the 1st or 2nd time. We also created a number of pulse bursts to release throughout the year to remind Aussies why they should choose health insurance that comes from a healthier place.

In collaboration with Suzanne Kim and the talented team at Collider we wanted to showcase Westfunds refreshing approach to health insurance. We captured a slice of country living to highlight the wholesome, home-grown values that are shared by Westfund and their members.

From a healthier place brings our small town values to a national stage. It’s a place where everyone gets a fair go, where a handshake is binding and where we give people the time of day. We solidified Westfund as a health insurer providing peace of mind, raised on a regional piece of Australia.